//..the basic product object details
"title": "Big Island: 3 Hour Kohala Canopy Zipline",
"shortDescription": "A short description of the attraction",
"primaryDescription": "Some big long description which can contain HTML formating",
"additionalInformation": "Comfortable shoes are a must!  Don't wear Crocs.  They're comfortable, but disgraceful.",
"bookingPolicy": "The booking policy, which can contain HTML formating",
"cancellationPolicy": "The cancellation policy, which can contain HTML formating.",